Social Bookmarking TweetChat

February 15, 2009

So what the heck is Social Media?  I don’t know – but @FreeRangeMom, @MariSmith and @MikeWitt  do!   Join us Wednesday, February 25th  at 8 Eastern, 6 Mountain and 5 Pacific to find out more!  (And read below)

To join us:

1- Go to

2- Enter the “room” #SBN

3 – Start tweeting

Can You Live Without Social Bookmarking?

Social bookmarking. What the heck is it? Why would you want to do it? And how do you make it work for you? Or are you someone who already can’t live without it?

You may or may not have heard of Digg, StumbleUpon,, Reddit,, Diigo, Twine or Kirtsy. There are a ton of social bookmarking sites out there. Which one do you use? Did you hear that StumbleUpon recently reached 7 million users – more than Twitter?

Do you feel like a Social Bookmarking Neanderthal? Don’t worry, even active Twitter, LinkedIn and FaceBook users are often not plugged into the power of social bookmarking.

What type of Social Bookmarking User are You?

Confused: Are you like Viveka von Rosenwho’s all over Twitter and LinkedIn but confesses to being confused how to use social bookmarking. Not too long ago she thought Twitter was going to be a waste of time, and now is fully hooked. But she still wonders, “Is social bookmarking going to help promote my business? Get me more clients? Save me time?”

Amateur: Or are you like Peggy Dolanewho uses Digg, StumbleUpon and but is worried she’s doing it wrong. She’s also not sure about how to build communities on these platforms. And asks, “How often do you share things? Is one platform better than another? Is it true you’ll get banned for tagging your own material? And does it really send people to your site who are going to buy your product or are you just getting empty traffic numbers from these sites?”

Expert: Mike Witt is an avid Digg user and really gets it. When you send him something to digg, he helps you get instant results. Mike has advice about Digg account settings, spam management, digging your own material without getting banned, building community with appropriate “shouts,” and finding and keeping Digg friends. Did you know, for example, that a good friend network on Digg is one important way to get momentum going on a Digg post?

How do you use social bookmarking? What are its strengths and weaknesses? And, bottom line, is it a marketing tool or simply another form of entertainment?

Free Discussion about Social Bookmarking

Join us live on Twitter, Feb 25th at 8 Eastern, 5 Pacific, 7 Centralto share your experience and questions and bring the “Social Bookmark Neanderthals” into the 21st century.

Add #SBN to you Tweets to join the conversation. You can follow #sbn on any Twitter client that streams keywords. A few examples are,, or Look forward to seeing you there!

Want to learn more about Social Bookmarking? Visit





What’s the Point of LinkedIn

February 4, 2009

The following is an amalgam of Guy Kawasaki and Laurie Macomber’s information on why you should use LinkedIn:

So why in the world would you become LinkedIn?

1.  To see who you know in common in the world. You might have worked across the hall from someone for two years not realizing they know the person you have been trying to get a f2f with for months.

2.  Get reacquainted with old colleagues and classmates you had completely forgotten about, (or forgotten their names) but make good contacts for you now. They may very well be working at a company you’ve been targeting.

3.  Get found on Google (Thanks Laurie!) when you make your profile ‘public’. Not only that, but having a highly visible LinkedIn profile will pull up your website rating as well.

4.  Use it as a sales prospecting tool to:

i. Find lead: channel partners, alliances, horizontal markets

ii. Connect to your prospect’s “human” side – emotional marketing

iii. Find out who your prospect is connected to – vertical markets

iv. Change “Unknown to Unknown” to “Known to Known” (AZM)

5.  Get information about your competition in the town you are prospecting, visiting or moving to.

i. Create a “niche or vertical market” and your business story based on what is and is not being offered.

ii. Scope out your competitor’s staff: is there someone you want to head hunt?

iii. Find out their business philosophy – is there room for a partnership or alliance?

6.  Employers use LinkedIn to recruit:

i. Search via keywords for the person/job you’re trying to fill.

ii. Contact your prospect’s referrals and get the low down.

7.  Use LinkedIn to prepare for a job interview

i. Find the person who had the job before you, and get the low down.

ii. Scope out the company and its staff.

iii. Look at the turnover rate at a company.

iv. Integrate more easily in a new job once you’re there!

8.  Use LinkedIn to find vendors.

i. Check out their recommendations.

ii. Contact the people who recommended them and find out if they are a company with whom you want to work.

9.  Get free advice from the top professionals in their field.

10.  Give free advice, become a LinkedIn SME (subject matter expert) AND garner business (I consult for two people on their profiles, have had several people come to my classes because of my “expertise”. IA has been offered several world tours.)

11.  Notify others of changes or upcoming events – much like Twitter, when you update your profile, your contacts (number one’s) are notified.

12.  Gauge the vitality of an industry you wish to invest in or to work for. Connect to the people in you industry of interest and ask! Because they are most likely in a different state or country, they will probably be honest with you.

13.  Find guests for your blogs, forums and roundtables.

New Resource for Small Businesses

February 3, 2009

As a small business owner, I highly recommend the Small Biz College as an amazing resource location.  Just like they claim, I have found SMB to be  “a one stop complete entrepreneur’s resource center jam packed with hundreds of tools to build your business.”

Check it out by going here – and if you leave the page, they will give you the opportunity to try it on for a buck.

The Small Biz College has over 35 categories of resources –  this is what I am interested  in:

arrow Exact information on capital infusion or loans for your business in this changing economy (like who doesn’t need that!)

arrowThe ABC’s to do it yourself  (UGH) or how to hire an expert at a fraction of the cost (YAY!)

arrow The most extensive list of FREE business tools on the net. (Invaaaaaaaaluable!!!)

arrow Massive amount of E-Marketing information for FREE! (Anyone else ready to catch up with the folks making thousand a week this way?)

We’ve already purchased the resale/reprint rights to hundreds of items you can use for FREE! We’ve joined forces with some of the most brilliant internet marketers in the world! If you sell a widget in Bangor, Maine and want to sell it in Los Angeles and the world beyond, let our experts teach you.

arrow A webinar library so vast it would take you months to listen to just a fraction of them. (Including my stuff on LinkedIn)

arrow THE SMALL BIZ COLLEGE takes the mystery out of affiliate marketing. (Oh good!)

arrow Tips on how to use Social Networking to explode your business!

MySpace, Twitter, Facebook and YouTube all explained for beginners. Start driving massive amounts of traffic to your business using these invaluable resources that don’t cost you a dime!

arrow Over 100 “How To” Videos. (So now I don’t have to teach it!!!)

Step by Step videos on how to setup your website, use Microsoft Office for advanced calculations or how to use tools like Photoshop or Gimp.

arrow FREE forms, business letters, business plans and more.

Why buy software that writes a template business letter for you? Should you have to pay for invoicing software? NO! The business tools section of SBC has these things and more that you can download immediately for FREE.

  • Video Tutorials
  • Business Planning Forms and Templates
  • Business Software
  • eBooks
  • Internet Marketing Training Webinars
  • Social Networking Apps
  • “Secret” business tips from successful professionals
  • Financial Connections

So what is SMB?

THE SMALL BIZ COLLEGE is the most unique, comprehensive, in-depth business resource available to a small business owner today.

Here are three good reasons we can back up what we claim:

Reason one: SBC has been in development for over 3 years. We understand working ON your business is difficult when you are working IN your business. Our staff has scoured the internet and every other source known to man in order to bring you the best time and money saving tools available today.

Reason two: We have over 120 years of combined small business experience. So we know it takes time to find the right resources for your business.

Reason three: Our contributing experts have generated over $500,000,000 in revenue just in the last five years in their very own businesses.

Check it out by going here – and if you leave the page, they will give you the opportunity to try it on for a buck.

Twitter Twelve Step

January 30, 2009

The Twitter Twelve Steps

• Step 1 – We admitted we were powerless over Twitter – that our Tweeting had become unmanageable

•Step 2 – Came to believe that a Power Surge greater than ourselves could restore us to sanity, by shutting down our computers.

• Step 3 – Made a decision to turn our usernames and passwords over to the care of Open Source as we understood Open Source

• Step 4 – Created a searching and fearless moral inventory of our avatars

• Step 5 – Admitted to Open Source, to ourselves and to all our followers the exact nature of our blogs and businesses.

• Step 6 – Were entirely ready to have Tweetdeck remove all the defects of Twitter

• Step 7 – Humbly asked Friend or Follow to remove our non-Followers

• Step 8 – Made a list of all persons we had not followed and became willing to follow them immediately.

• Step 9 – Made direct amends to our families whenever possible, except when to do so would cut into our Tweetchat time.

• Step 10 – Continued to update our profile, and when we were wrong promptly edited it.

• Step 11 – Sought through Tweeting and Following to improve our conscious contact with others, praying only for relevant links to pass onto others and an URL shortening tool with the power to carry that out

• Step 12 – Having had a Twitteral awakening as the result of these steps, we tried to carry this message to other Tweeple, and to practice these principles in all our communications.

Apologies ahead of time to those I offend.  I do not take lightly the incredible work and sacrifice  of those who are using AA and other programs and have succeeded in regaining their lives through the power of God and Bill’s Twelve Steps.

Social Media Etiquette

January 27, 2009

Do you use your real name or a pen name?  When is it OK to ask to connect?  When is it OK to ask for a recommendation?  Do you experience more Social Media Etiquette sanfu’s on LinkedIn, Facebook or Twitter?  Is swearing OK?  All things to discuss Wednesday night at 8 Eastern, 6 Mountain and 5 Pacific.

To join us:

1- Go to

2- Enter the “room” #lion

3 – Start tweeting




Elements of a Good LinkedIn Recommendation

November 17, 2008

Elements of a Good LinkedIn Recommendation

Posted using ShareThis

I knew it – check this out!!!

November 12, 2008

ReBlog from

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It’s undeniable, though, that being willing to help unrelated individuals is a common (though not universal) trait. In past Neuromarketing posts Taxes Aren’t Painful and The Joy of Giving vs. the Pain of Buying, I wrote about fMRI studies that showed how altruistic behavior activated the brain’s reward centers. Now, there’s new research that suggests altruistic behavior makes one attractive to the opposite sex:

Displays of altruism or selflessness towards others can be sexually attractive in a mate. This is one of the findings of a study carried out by biologists and a psychologist at The University of Nottingham. In three studies of more than 1,000 people, Dr Tim Phillips and his fellow researchers discovered that women place significantly greater importance on altruistic traits than anything else. Their findings have been published in the British Journal of Psychology. [From Science Daily – Being Altruistic May Make You Attractive.]

The effect was more pronounced in women evaluating men, but men also exhibited an interest in altruistic behavior.

Dr Phillips said: “For many years the standard explanation for altruistic behaviour towards non-relatives has been based on reciprocity and reputation — a version of ‘you scratch my back and I’ll scratch yours’. I believe we need to look elsewhere to understand the roots of human altruism. The expansion of the human brain would have greatly increased the cost of raising children so it would have been important for our ancestors to choose mates both willing and able to be good, long-term parents. Displays of altruism could well have provided accurate clues to this and genes linked to altruism would have been favoured as a result.”

I wonder if an additional explanation might be a sort of “peacock tail” effect, i.e., an indicator that an individual who has the resources to help unrelated individuals has “resources to waste,” i.e., is resource-rich and hence an attractive mate.

Non-profit organizations should keep this research as well as past research in mind when they recruit volunteers and solicit donors. I think one good example of “showy” altruism is the competitive bidding at charity auctions; sometimes, items sell for far more than their actual worth when individuals (in my experience, usually guys) keep bidding to see who gives in first.

Helping others, apparently, both makes you feel good and makes you more attractive to the opposite sex – time to go volunteer, or at least dig out your checkbook!